As mobile device usage increases, it’s very important that your website is usable on all screen sizes. We test for the following potential issues.
- Flash usage – most mobile devices will not render flash content.
- Viewport not configured – your pages should specify a viewport using the meta viewport tag.
- Content not sized to viewport – creates the need for horizontal scrolling.
- Small font size – Requires user to zoom in to read text.
- Touch elements too close – Makes it hard to click on the desired item.
Check all the content posted on your site. Create a comprehensive list of all pages, and evaluate your website pages using the following criteria.
- Helpful and engaging content – Your content should be well-written and informative, and your website pages should have persuasive calls-to-action.
- No grammatical and spelling errors – These types of errors will inevitably affect your credibility and authority.
- No duplicate content – Google penalizes websites that bluntly copy pages of content.
Check everything under the hood. Clean, unbloated, and properly formated code and images are the key to a fast and bug free website.
- Smooth overall performance – Loading and server response times should be fast, and page sizes shouldn’t be excessive.
- Optimize images – Images should be compressed and sized according to their use.
- Clean navigation – There should be no broken links or missing pages.
Search Engine Optimization (SEO) is key to having your website show up when people are searching the internet.
- Quality keywords – Perform a keyword analysis, and ask yourself if you’re targeting a specific set of quality keywords that perform well.
- Properly optimized for lead generation and conversions – Landing pages, marketing offers, and calls-to-action should be well-optimized for generating leads and sales.
- Optimized site structure – Web pages should be internally linked to other pages on your website for faster indexing by search engines.